Advertising
It’s simple: Increase brand awareness, boost sales and position your company as a forward-thinking leader by advertising with It’s CandyTV.
- Online videos growing in popularity: According to data from the comScore Video Metrix service, U.S. Internet users viewed more than 11.4 billion online videos in March 2008, with nearly 139 million of those viewers watching an average of 83 videos during that same month. Which equals… a LOT of time spent watching streaming content. It’s time to capitalize on it.
- Desirable niche audience: As The New York Times noted, Candy uses a “sardonic” approach to pop culture news, which attracts primarily well-educated and technologically-savvy females aged 21 – 34.
- Unique online marketing opportunity: As the audience for the online video space grows everyday, It’s CandyTV remains only one of a handful of video blogs with daily, consistently high-quality content. Associating your brand with this unique programming distinguishes your company as a forward-thinking leader, while allowing your message to resonate with a highly engaged audience.
- Integrated marketing opportunities: Candy has a master’s degree in Integrated Marketing Communications from Northwestern University –- and, in a former life, was a brand manager for a Fortune 50 company –- so she is armed with the knowledge to work with you in formulating a marketing campaign that’s appropriate for your brand and within your budget. Tactics include, but are not limited to: Show sponsorships; banner ads; contests; product placements; and press releases and media outreach, as appropriate.
To further discuss how It’s CandyTV can help raise the visibility of your brand, please e-mail advertising@itscandytv.com.
